Backstage Launch Control Launch first week of November

For Wendi and Charli

Everything Backstage,
in the order it happens.

Nine links, two tiers, two different paths after payment. This page holds all of it so neither of you has to remember which page does what.

0 of 0 tasks done.

Step by step

What happens, from stranger to listed

Green means it exists and works. Orange means it still needs building.

1
They find you

The sales page

Live

A support pro arrives from your site, social, the Facebook group, or a search. This page does all the selling: what a listing is, both prices, who it suits, and the FAQ.

Sales page https://charlijane.com/speaker-support/ Open
2
They apply, free

The application form

Live

Every button on the sales page points here. It is short on purpose. Nobody fills out a long form before they know they are accepted. Submissions come to Charli.

Apply form https://gentle-cloud-4dfd.charlijmcneill.workers.dev/ Open
3
Charli reviews and replies

The approval email

Needs building

Charli reads the application and answers either way. The approval email congratulates them and sends them to the pricing page to choose a tier. That page is live now, so the email is the only thing standing between an approval and a sale.

Watch out: this email carries the whole handoff. If it lands in spam, the sale is gone. Send it from a real address at charlijane.com, keep it plain, and ask them to reply if they have questions.

Approval email Flodesk template or Gmail template, not built yet
4
They pick a tier

The pricing page

Live

Only approved people ever see this, and it is set to noindex so it stays out of search. It opens on being approved, makes the emotional case, has a calculator that puts the price against their own hourly rate, and a three question helper that recommends a tier. Both tier buttons go to SamCart. Annual is an option on the checkout page itself rather than a separate button.

This is the link Charli puts in the approval email.

Pricing page https://charlijane.com/approved-backstage-pricing-option/ Open
5
They pay

The two checkouts

Live

Each checkout carries its own tier logo, its own benefits, and its own three steps, because what happens after payment is different for each.

Listing, $27 / $297 https://charlijane.samcart.com/products/backstage-speaker-support Open
Spotlight, $47 / $517 https://charlijane.samcart.com/products/backstage-speaker-support-spotlight Open
6
The paths split here

After payment

Half built

This is the part that gets confused most often. The two tiers go to two different places.

$27 Listing

Straight to the welcome page

No account, no hub. A landing page with every link they need to get started.

https://charlijane.com/welcome-backstage-speaker-support
$47 Spotlight

Register for the member hub

Wishlist Member registration on the Charli Jane domain. The hub itself still needs building.

Wishlist registration URL, not connected yet
7
They tell you about their work

The intake form

Live

The long one. This is where everything you need to build their profile page comes from. The application does not collect it, which is why nobody is asked for it until after they are in.

Intake form https://charlijane.com/speaker-support-intake-form/ Open
8
You build, they approve

Profile page and directory

Live

Their Profile Experience gets built from the intake form, they approve it, it publishes, and they get added to the directory search. Three are live already: Gladys, Vanessa and Charli.

Directory https://charlijane.com/backstage-speaker-support-directory/ Open
Private FB group https://www.facebook.com/groups/charlijanebackstage Open

Between here and launch

What is left

Ordered so nothing waits on something that has not happened yet. Your checkmarks save in this browser, so yours and Charli's are separate lists.

Do these first

Nothing else can happen until these are done, because the approval email cannot be sent without them. The pricing page is now live, so the emails are the last blocker.

Connect the plumbing

The member hub

Pages and navigation

Profiles in the queue

Telling people

Still open

Decisions worth making before November

Menu: two items or a dropdown?

Backstage and the directory are two different audiences. The sales page is for professionals who want listing. The directory is for speakers looking to hire.

Suggestion: one menu item called Backstage that opens a dropdown with two options, Find Support and Get Listed. One slot in a menu that is already full, and the two audiences sort themselves.

How does a $27 member send you their details?

They never get an account, so the intake form is the only route. The welcome page needs to make that unmissable, not a link buried halfway down.

Suggestion: the intake form is the first and biggest thing on the welcome page, before the group link or anything else.

What is the upgrade path from $27 to $47?

Right now there is not one. It is the easiest money in this whole build and it does not exist.

Suggestion: decide now, even if you build it later. A line on the welcome page and a note in the hub is enough to start.

How many listings before launch counts as ready?

Three profiles are live. The directory reads fine at three because it is a search rather than a grid, but launch week traffic will judge it.

Suggestion: six by launch. Jazzi, Shayne and Michelle get you there without recruiting a single stranger.